Harbinger Associates
Alfred O’Neill: My process is simple: start with insight, apply the proper tools, create the experience (CX), and measure everything. This is how you can — and must — differentiate your brand or company in a world moving faster than most of us can imagine. I have developed, implemented, optimized digital and multi-channel strategies that engage stakeholders and target audiences for brands and companies, large and small. It is too long a list, but my mind and hand has shaped numerous effective and award-winning Web, email, mobile, and search campaigns that have built brands in the consumer and professional healthcare sector. Leadership roles? DigitasHealth and Razorfish Health units of Publicis Group, Ryan TrueHealth, Wunderman and Euro RSCG Life Interaction, MRM-McCann. Publishing, blogging, speaking at a half-dozen important healthcare conferences and meeting really smart people are the fun parts of what I do as a professional.