8:00 – 8:45 am
Registration/Continental Breakfast
8:45 – 9:00 am
Day One Recap and Insights from Conference Chairman
9:00 – 9:30 am
AMAG Pharma Case Study
Inside AMAG’s Transformation to the Cloud
Nathan McBride, Vice President, IT, AMAG Pharma
9:30 – 10:00 am
GlaxoSmithKline Case Study
Implement a Multi-Channel Measurement Plan: Learn how GSK is using analytics to create a complete multi-channel strategy
Elena Alikhachkina, Multi-Channel Analytics Director, GSK
10:00 – 10:30 am
Biogen Idec Case Study
Explore a New Analytical Engine Built to Optimize Physician Engagement
Markus Hauser, Director, Commerical Effectiveness, Biogen Idec
10:30 – 11:00 am
The Latest in Physician Engagement via Emerging Channels
Communicate across multiple platforms to effectively engage today’s physician
TBD
11:00 – 11:20 am
Networking Coffee Break in Exhibition Hall
11:20 – 12:10 pm
Implement a Customer-Centric Digital Strategy
Focus your strategy around customer needs and design digital services with the end user in mind
TBD
12:10 – 12:50 pm
Panel Discussion
Interactive Clinician Panel
TBD
12:50 – 2:00 pm
Networking Luncheon in Ballroom
2:00 – 2:35 pm
Biogen Idec Case Study
New Mobile Strategy for Global Sales Force
Jamie Manning, Digital Communications Manager, Biogen Idec
2:35 – 3:10 pm
Outside Industry Case Study
Multi-Channel Campaign Performance Measurement
Steve Pinchuk, Analytics, Customer Inteligence & Profit Optimization, IBM
3:10 – 3:45 pm
Key Digital Trends for Pharma Marketing in 2014
Monique Levy, Vice President, Manhattan Research
3:45 – 4:05 pm
Networking Coffee Break in Exhibition Hall
4:05 – 4:40 pm
GE Health Case Study
Leverage Mobile: Analysis of the mHealth Market
Veronice Botet, Digital Services Manager, GE Health
4:40 – 5:15pm
Utilizing Gamification in Pharma
Learn how Pharma can Maximize Engagement and Create ROI with Mobile Gaming
TBD
5:15 pm
End of Conference
