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Session Overview Session Speakers
Session 1 — Comprehensive View of the Mobile Pharma Landscape

  • Evaluate Key Mobile Trends for Marketing and Sales Teams in 2014 & Beyond
  • Discover Ways for Pharma Can Be More Proactive in the mHealth Ecosystem
  • Build a Positive Mobile Experience on Both Native Apps & Mobile Web
  • Create an Engaging App Strategy for both Branded and Unbranded Products
  • Mobile’s Role in Drug Development and the Effects on Commercialization
  • Gain Actionable Insights into Consumers via Big Data and Analytics Strategy
Yonni Harif
Enterprise Mobility Director, IBM

Paul Meyer
President, Voxiva

Ed Stening
Associate Director, Digital Strategy, Zoetis
Session 2 – Shaping the Mobile Pharma User Experience

  • Mobile is Embedded in Marketing Strategy: Maximizing Mobile Capabilities
  • Best Practice: Creating a Mobile Strategy that Meets Customers Expectations
  • Is the Voice of the Customer a Driver within the Decision Making Process?
  • Improve Customer Perception for Business Impact: Creating Relationships
  • Provide Patients & HCPs with Exactly What They Need on Their Terms
Ken Bennett
Sr. Director, Integrated Care, Sanofi
Victor Morrison
Healthcare Markets SVP, Next IT
next IT
Anthony Toguchi
Global Digital Capabilities Manager, Nestlé
Session 3 — App Management: Gain Clarity on Apps in Pharma

  • Examine Pharma’s Role in the App Market and Opportunities for Success
  • Determine the Optimal App Strategy for your Brand
  • Best Practice: Creating Branded/Unbranded Apps that Engage Patients & HCPs
  • Analyze Bigger App Markets To See Where Pharma Can Make an Impact
  • Regulatory Dangers and the Ways Pharma Can Be Proactive in App Market
Stephen Gates
VP and Creative Director, Global Brand Design, Starwood Hotels
Terrance Knox
Global Business Development, Vodafone
Session 4 – Maximize Mobile Capabilities to Connect with Patients

  • Create a Holistic Mobile Strategy That Will Engage Patients on Their Terms
  • Leverage Disease Expertise and Marketing Capabilities through Mobile
  • Create a Meaningful Connection with Patients through mHealth Initiatives
  • Evaluate Personalized and Interactive Healthcare Tools that Improve Outcomes
  • Co-Create a Mobile Patient Engagement Strategy that Adds Value to Products
  • Beyond Mobile: Understand What mHealth Means for Your Brand
Vera Rulon
Director, Strategic Communications, Pfizer
Grace Soyao
Chief Executive Officer, Self Care Catalysts